MARKETING MANAGER

Marketing Strategy and Planning

• Lead the development, implementation and review of MLW’s institutional marketing strategy
• Develop annual marketing plans and budgets aligned to organisational priorities.
• Apply clearly defined marketing principles adapted to a research and non-commercial environment, including:
• Define and articulate MLW’s institutional offerings, including research excellence, training programmes, platforms, and health impact.
• Identify and prioritise key audiences such as funders, partners, policymakers, communities, alumni, and collaborators. Identifying potential new markets and creating a plan to enter those markets.
• Strengthen MLW’s reputation as a credible, trusted, and collaborative partner-of-choice in health research.
• Select appropriate platforms and channels (digital, events, publications, media, partnerships) to reach each audience effectively.
• Ensure all marketing activities are evidence-based, scientifically accurate, and compliant with governance and funder requirements. Additionally, protect and enhance MLW’s reputation for integrity, credibility, and scientific excellence.

Brand Management and Campaigns

• Design and implement comprehensive marketing campaigns in line with the institutional strategy.
• Strengthen outreach to funders and partners by developing strategic products in collaboration with the Partnerships Office, Community Engagement teams.
• Provide strategic oversight of MLW’s brand positioning and ensure consistent brand application across all channels through developing, maintaining, and enforcing brand guidelines, templates, and tools.
• Plan and implement integrated rebranding marketing campaigns (digital, print, media, events) to increase awareness of research outcomes, programs, and institutional initiatives.
• Lead Institutional rebranding initiatives.
• Work with research and technical teams to translate complex health research into accessible and impactful marketing assets.

Marketing Content & Editorial Direction

• In collaboration with the Internal and External Communications Team, manage the production of corporate products, including the Illustrated Annual Report, brochures, and digital materials.
• Provide editorial support through professional writing, editing, and translation services.
• Maintain a comprehensive database of external vendors, including writers, designers, and translators.

Team Leadership & Capacity Building

• Lead and manage the marketing team, including recruitment, performance management, coaching, and development.
• Provide leadership, mentorship, and professional growth opportunities for marketing team.
• Identify marketing training needs across the organization and develop tools to enhance marketing skills for various groups.

Events & Promotional Support

• Provide strategic marketing support for institutional events, including press conferences, launches, fundraisers, community outreach, and exhibits etc.
• Ensure events and promotional materials align with MLW’s brand and messaging.

Stakeholder Engagement & Partnerships

• Support funder and partner engagement in collaboration with the Resource Mobilisation and Partnerships Office.
• Contribute marketing inputs to partnership proposals and collaboration briefs.
• Build and maintain relationships with media, partners, government agencies, donors, community groups, and other key stakeholders, closely working with the Resource Mobilisation and Partnerships Office , Policy Unit, Public Engagement Office, Internal and External Communications Team, Innovation Hub,   and other research/Operations teams
• Represent MLW at public events, conferences, and promotional platforms.

Marketing Research, Analytics & Reporting

• Conduct regular market and audience research to inform strategy refinement, understand competitors, and stay updated on industry trends.
• Develop metrics and KPIs to evaluate marketing performance and brand visibility.
• Produce regular marketing performance reports to inform leadership decision making